Loom review

What Loom is

Loom is an asynchronous video messaging tool. You press record in the desktop app, Chrome extension or mobile app, capture your screen, camera or both (your face appears in a small bubble), and when you stop, the video is already uploaded with a shareable link. Viewers watch in the browser, leave time-stamped comments and emoji reactions, and you can see who watched. Loom has been part of Atlassian since 2023 and connects closely with Jira and Confluence, and with many other work tools, such as GitLab, through embeds and integrations.

Its AI features, bundled in the Business + AI plan, add automatic titles, summaries, chapters and tasks, filler-word and silence removal, editing by transcript, and turning videos into written documents. Loom AI can also take notes for meetings and send recap emails.

Key features

• Screen, camera or both, with a camera bubble you can move and resize.
• Instant share links, with password protection and engagement insights on paid plans.
• Comments and reactions at specific moments in the video.
• Transcripts and captions in 50+ languages, on every plan.
• Basic editing: trimming and waveform editing on Business; editing by transcript on Business + AI.
• Loom AI: auto titles, summaries, chapters, tasks and calls to action; filler-word and silence removal; meeting notes and recaps.
• Up to 4K recording on paid plans (720p on Starter).
• Workspace organization: folders, spaces and admin controls; SSO and SCIM on Enterprise.

Pricing

Prices below are per user per month, in US dollars, as of October 2026, from Loom's pricing page. "Annual" is the monthly equivalent when billed yearly; Loom says annual billing saves up to 17%. Business + AI can be tried free for 14 days.

Loom notes that subscriptions bought through Atlassian.com are billed by user tiers, while Loom.com bills by the number of paid users, so totals can differ slightly.

Strengths

• Fastest path from recording to sharing. The link is ready the moment you stop. This is the thing users praise most, and the reason Loom spread through so many companies.
• Easy for viewers. No account or download is needed to watch, and comments sit right on the video.
• Fits the Atlassian stack. Videos embed neatly in Jira issues and Confluence pages.
• Useful AI extras. Auto summaries, chapters and filler-word removal save time for people who record a lot.
• Transcripts on every plan, in 50+ languages.

Weaknesses

• The free plan is tight. Five minutes per video and 25 videos per person push regular users to pay quickly.
• AI costs extra. Most of the AI features need Business + AI, a third more than Business.
• Light editing. Fine for trims; not a substitute for a real editor like Descript.
• Cloud only. Every video lives on Loom's servers; there's no local-only mode.
• No Linux or ChromeOS desktop app, so those users depend on the Chrome extension.
• Not for health data. Loom says it is not HIPAA compliant and can't sign a BAA.

Privacy and security

Loom's security information now sits with Atlassian. Atlassian's SOC 2 page lists a SOC 2 Type II report for Loom, available through the Atlassian Trust Center. Loom's help center says it is not yet HIPAA compliant and asks users not to send protected health information. Atlassian's AI trust materials say customer data isn't shared with outside AI model providers for training; check Loom's own AI documentation in the Trust Center if that matters for your organization.

Share settings matter more than certifications in daily use: by default, anyone with a Loom link may be able to watch, depending on your workspace settings. Use password protection or workspace-only sharing for anything sensitive.

Platforms

• Desktop app for Mac and Windows (the most capable option).
• Chrome extension (built for Google Chrome; other browsers may not work fully).
• Mobile: iOS and Android. The iOS app can't record screen and camera at the same time.
• Web for watching, commenting and managing videos.

Which plan makes sense

Starter is fine for trying Loom or for occasional short clips: a quick bug report or a two-minute walkthrough fits inside five minutes. If you record regularly, the 25-video cap and five-minute limit arrive quickly, and Business ($15 per user billed annually) removes both, adds 4K, downloads and password protection, and drops Loom branding. Business + AI ($20 billed annually) is worth it if you record a lot and want summaries, chapters, filler-word removal and transcript editing done for you. Enterprise adds SSO, SCIM, an uptime SLA and a dedicated account manager.

Who it suits, and who it doesn't

• Good fit: product, engineering and design teams explaining work on screen, especially inside Jira and Confluence.
• Good fit: sales and customer teams sending personal video follow-ups.
• Good fit: distributed teams cutting down on status meetings.
• Poor fit: creators who need full editing; Descript or a traditional editor is better.
• Poor fit: people who want recordings kept only on their own computer; OBS does that for free.

Alternatives

• OBS Studio: free, local and far more flexible, but with no sharing links or AI.
• Descript: record and edit properly, with text-based editing.
• OBS vs Streamlabs: if you want free desktop recording software.
• Built-in options: Snipping Tool and Xbox Game Bar on Windows, the Screenshot toolbar on Mac, for quick local clips.

If you're using Loom to avoid meetings but still have plenty of live calls, our guide to taking meeting notes may help too.

Bottom line

Loom does one thing very well: it makes recording and sharing a work video almost effortless. For regular use you'll want Business, and Business + AI if summaries and transcript editing matter to you. If you need free, local or heavily edited video, look at OBS or Descript instead.